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Satarupa Chakraborty

“Moving, interactive hoardings can spur more innovations”
“Moving, interactive hoardings can spur more innovations”

By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities
Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up

DDB Mudra Group announces leadership transition
DDB Mudra Group announces leadership transition

By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor
Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor

By Satarupa Chakraborty - March 22, 2017

The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH

SDMC invites bids for ad rights on toilet blocks, unipoles
SDMC invites bids for ad rights on toilet blocks, unipoles

By Satarupa Chakraborty - March 16, 2017

Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender

Fiat's Urban Cross slips into cruise mode on OOH tracks
Fiat's Urban Cross slips into cruise mode on OOH tracks

By Satarupa Chakraborty - March 14, 2017

Ecosys OOH planned and executed the high-decibel campaign

Times OOH bags Gold at UK's Digital Signage Awards 2017
Times OOH bags Gold at UK's Digital Signage Awards 2017

By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

PNB Housing homes in on Delhi Metro for bigger consumer connect
PNB Housing homes in on Delhi Metro for bigger consumer connect

By Satarupa Chakraborty - March 06, 2017

The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings

TIMDAA retains ISO:27001 certification
TIMDAA retains ISO:27001 certification

By Satarupa Chakraborty - March 02, 2017

The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.

DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil
DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

Devils Circuit dares Delhi through OOH
Devils Circuit dares Delhi through OOH

By Satarupa Chakraborty - March 02, 2017

Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital

Ranchi municipal body swoops down on hoardings, industry calls move arbitrary
Ranchi municipal body swoops down on hoardings, industry calls move arbitrary

By Satarupa Chakraborty - March 01, 2017

After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.

NDMC invites bids for 150 public utilities on BOT basis
NDMC invites bids for 150 public utilities on BOT basis

By Satarupa Chakraborty - February 28, 2017

NDMC invites bids to construct and maintain 150 public utilities which will have 30% area of total wall spaces dedicated to outdoor advertising.

DMRC invites bids for digital media on Line 3
DMRC invites bids for digital media on Line 3

By Satarupa Chakraborty - February 27, 2017

DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations

Ellora Outdoor develops premium unipoles in Varanasi
Ellora Outdoor develops premium unipoles in Varanasi

By Satarupa Chakraborty - February 27, 2017

Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.

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