Sealdah div of Eastern Railway invites bids for bulk advertising

By Ria Banerjee - December 17, 2018

The contracts are for advertising in 14 clusters and for a period of 3 years

Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

Eastern Rly’s Sealdah Div invites bids for digital screens contract

By Ria Banerjee - December 10, 2018

The contract will be awarded for a period of 5 years

Eastern Railway’s Asansol Division invites bids for vinyl wrapping

By Ria Banerjee - November 30, 2018

The contract will be awarded for a period of three years

Lakme eyeconic kajal writ large at Chokkhu Daan ceremony in Kolkata

By Ria Banerjee - October 12, 2018

Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony

Kolkata Metro floats tender for OOH media

By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

fbb Glam Tram criss-crosses Kolkata

By Ria Banerjee - September 14, 2018

City of Joy upped its glamour quotient with the fbb branded tram

Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint

By Ria Banerjee - September 04, 2018

Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”

Dollar creates a buzz in Outdoor with Bollywood stars

By Ria Banerjee - June 08, 2018

Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

Bisleri Fonzo fizzes up with #MMMbhiAAHbhi

By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

V-Guard offers a life-saver for overworked ACs

By Ria Banerjee - May 14, 2018

The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites

Exide is all charged up to check summer meltdown

By Ria Banerjee - April 16, 2018

The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc

SRMB reinforces its market presence with ‘Champions ki Pasand’

By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

PharmEasy delivery app writ large on OOH formats

By Ria Banerjee - March 23, 2018

Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.