Ria Banerjee
Historic Pink Ball Day & Night test match scores big on outdoors
By Ria Banerjee - December 17, 2019
The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats
OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign
By Ria Banerjee - December 12, 2019
Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing
‘Find Your Signature Style’ says Titan Eye Plus
By Ria Banerjee - November 27, 2019
The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
By Ria Banerjee - November 13, 2019
Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings
V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal
By Ria Banerjee - October 16, 2019
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
Greenply makes #PujaforAll possible with specially designed Plywood
By Ria Banerjee - October 14, 2019
The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata
Ponds DOOH walls writs bold this festive season
By Ria Banerjee - October 10, 2019
4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata
Lakme’s high voltage marketing blitz at the onset of Durga Puja
By Ria Banerjee - October 09, 2019
Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity
Dabur Odonil makes its fragrance felt at Pandal
By Ria Banerjee - October 09, 2019
The brand created a fragrance zone to promote brand visibility and real time experience
Zero Degree adds new media options in its metro portfolio
By Ria Banerjee - October 01, 2019
8 new metro stations have been awarded for the period of 5 years
Max Fashion builds ‘Wall of Kindness’ at Durga Puja Pandal
By Ria Banerjee - October 01, 2019
1800 feet of ‘Wall of Kindness’ donated 5000+ clothes to the less fortunate children of different NGO’s
Check out Air Asia destinations on Bengaluru street furniture
By Ria Banerjee - August 29, 2019
Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru
Bengaluru OOH waiting for policy paralysis to end
By Ria Banerjee - August 13, 2019
Enforcement of the Bengaluru Mahanagara Palike Advertisement Rules, 2019 awaited
Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform
By Ria Banerjee - August 09, 2019
Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities
From Chennai to Kuala Lumpur: Indigo goes all out on OOH
By Ria Banerjee - July 23, 2019
Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai