Thursday, July 18, 2019

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Ria Banerjee

Glimmer of hope for Bengaluru large format media owners
Glimmer of hope for Bengaluru large format media owners

By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

Kerala govt set to frame new OOH regulatory policies
Kerala govt set to frame new OOH regulatory policies

By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

Selvel One Group strengthens LED display solution business
Selvel One Group strengthens LED display solution business

By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

Sony Bravia OLED’s real treat for cricket fans
Sony Bravia OLED’s real treat for cricket fans

By Ria Banerjee - July 01, 2019

Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala

Revised draft BBMP ad bylaws to be presented to HC soon
Revised draft BBMP ad bylaws to be presented to HC soon

By Ria Banerjee - June 27, 2019

The revised draft ad bylaws to be presented for court hearing in 2-3 days

Bengaluru large format media owners stepping up efforts to put business back on the rails
Bengaluru large format media owners stepping up efforts to put business back on the rails

By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006

Bigg Boss Tamil season 3 goes big on OOH
Bigg Boss Tamil season 3 goes big on OOH

By Ria Banerjee - June 21, 2019

Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign

BBMP to present new ad bylaws draft in HC on June 21
BBMP to present new ad bylaws draft in HC on June 21

By Ria Banerjee - June 19, 2019

The Karnataka High Court Judge extends the date for presenting the new draft bylaws to June 21st

Singapore Airlines’ activation takes off at  South City Mall
Singapore Airlines’ activation takes off at South City Mall

By Ria Banerjee - June 17, 2019

The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon

Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai
Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai

By Ria Banerjee - June 13, 2019

Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway

Podhigai Ads rolls out new initiatives to benefit media owners & clients
Podhigai Ads rolls out new initiatives to benefit media owners & clients

By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

#LEJAYENGE kicks off on wheels
#LEJAYENGE kicks off on wheels

By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

Vodafone 4G SuperNet  skyrocketing in W Bengal
Vodafone 4G SuperNet skyrocketing in W Bengal

By Ria Banerjee - June 04, 2019

The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data

Poll results shown live on  PlayAds’ digital network across 19 railway stations in Kerala
Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

Britannia adds a dash of nostalgia to World Cup buzz
Britannia adds a dash of nostalgia to World Cup buzz

By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

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