Tuesday, July 14, 2020

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Ria Banerjee

Podhigai Ads installs new digital screens
Podhigai Ads installs new digital screens

By Ria Banerjee - June 15, 2020

The company has a vision to earn a significant market share in the DOOH market by 2022

Dollar Industries adorns new ‘Wear the Change’ brand identity
Dollar Industries adorns new ‘Wear the Change’ brand identity

By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)
Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas
Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas

By Ria Banerjee - May 18, 2020

The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments

Zero Degree, K3A launch  Outdoor Social Awareness Creative Campaign (OSACC) contest
Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers
KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers

By Ria Banerjee - April 28, 2020

The association is also approaching building owners with plea for non-payment of rent in the crisis period

Podhigai Ads plans reinforcement of its teams
Podhigai Ads plans reinforcement of its teams

By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

Casio targets masses with multiple sales promotion campaigns
Casio targets masses with multiple sales promotion campaigns

By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Southern Railway floats multiple tenders for non-digital media
Southern Railway floats multiple tenders for non-digital media

By Ria Banerjee - February 10, 2020

The tender holding rights to be awarded for a period of 5 years

Podhigai Ads acquires exclusive ad rights for Forum mall media
Podhigai Ads acquires exclusive ad rights for Forum mall media

By Ria Banerjee - January 23, 2020

The backlits media has been gaining positive response from advertisers

Enkon OOH launches pDOOH network in metro cities
Enkon OOH launches pDOOH network in metro cities

By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters
Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

Moustache Jeans creates wide presence with audience as centre of  attraction
Moustache Jeans creates wide presence with audience as centre of attraction

By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Historic Pink Ball Day & Night test match scores big on outdoors
Historic Pink Ball Day & Night test match scores big on outdoors

By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

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