Saturday, May 25, 2019

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Ria Banerjee

Poll results shown live on  PlayAds’ digital network across 19 railway stations in Kerala
Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

Britannia adds a dash of nostalgia to World Cup buzz
Britannia adds a dash of nostalgia to World Cup buzz

By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

Times Now to go live on DOOH with election results
Times Now to go live on DOOH with election results

By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

Kolkata OOH copes with Fani impact
Kolkata OOH copes with Fani impact

By Ria Banerjee - May 16, 2019

Though the outdoor structures in the city could withstand the high wind speed, some flexes were damaged in and around the city area

Odisha OOH suffers huge losses post ‘Fani’
Odisha OOH suffers huge losses post ‘Fani’

By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone

Kolkata’s South City mall spruces up facade ad space
Kolkata’s South City mall spruces up facade ad space

By Ria Banerjee - May 14, 2019

The biggest mall in the city has added some high tech options with 14 displays on the facade

Zero Degree wins mandate for football stadium
Zero Degree wins mandate for football stadium

By Ria Banerjee - May 10, 2019

Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years

CaratLane dangles offers on OOH ahead of Akshaya Tritiya
CaratLane dangles offers on OOH ahead of Akshaya Tritiya

By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Zero Degree, PlayAds in partnership to market DOOH screens
Zero Degree, PlayAds in partnership to market DOOH screens

By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Smooth sailing visibility for Club FM 104.8 on Kerala backwaters
Smooth sailing visibility for Club FM 104.8 on Kerala backwaters

By Ria Banerjee - April 26, 2019

Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters

Chitra Painters Group wins exclusive media rights outside the railway station premises
Chitra Painters Group wins exclusive media rights outside the railway station premises

By Ria Banerjee - April 23, 2019

Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years

Political parties go eco-friendly ahead of election in Kerala
Political parties go eco-friendly ahead of election in Kerala

By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

PlayAds to operate 600 digital LED formats by September
PlayAds to operate 600 digital LED formats by September

By Ria Banerjee - April 19, 2019

The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways

BCC Marcom, Urban Clap reach out to techies in Chennai
BCC Marcom, Urban Clap reach out to techies in Chennai

By Ria Banerjee - April 16, 2019

The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai

Asian Paints’ new campaign canvas: Calcutta’s art hub
Asian Paints’ new campaign canvas: Calcutta’s art hub

By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

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