Tuesday, March 31, 2020

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Ria Banerjee

Casio targets masses with multiple sales promotion campaigns
Casio targets masses with multiple sales promotion campaigns

By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Southern Railway floats multiple tenders for non-digital media
Southern Railway floats multiple tenders for non-digital media

By Ria Banerjee - February 10, 2020

The tender holding rights to be awarded for a period of 5 years

Podhigai Ads acquires exclusive ad rights for Forum mall media
Podhigai Ads acquires exclusive ad rights for Forum mall media

By Ria Banerjee - January 23, 2020

The backlits media has been gaining positive response from advertisers

Enkon OOH launches pDOOH network in metro cities
Enkon OOH launches pDOOH network in metro cities

By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters
Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

Moustache Jeans creates wide presence with audience as centre of  attraction
Moustache Jeans creates wide presence with audience as centre of attraction

By Ria Banerjee - December 19, 2019

Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN

Historic Pink Ball Day & Night test match scores big on outdoors
Historic Pink Ball Day & Night test match scores big on outdoors

By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

OMI bags Global Marketing Excellence Award  for Tanishq’s Best Outdoor Campaign
OMI bags Global Marketing Excellence Award for Tanishq’s Best Outdoor Campaign

By Ria Banerjee - December 12, 2019

Organised by the World Brand Congress, the recent Global Marketing Excellence Award has awarded the agency for the Best Outdoor Campaign on Location based Marketing

‘Find Your Signature Style’ says Titan Eye Plus
‘Find Your Signature Style’ says Titan Eye Plus

By Ria Banerjee - November 27, 2019

The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal
V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Greenply makes #PujaforAll possible with specially designed Plywood
Greenply makes #PujaforAll possible with specially designed Plywood

By Ria Banerjee - October 14, 2019

The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata

Ponds DOOH walls writs bold this festive season
Ponds DOOH walls writs bold this festive season

By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Lakme’s high voltage marketing blitz at the onset of Durga Puja
Lakme’s high voltage marketing blitz at the onset of Durga Puja

By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

Dabur Odonil makes its fragrance felt at Pandal
Dabur Odonil makes its fragrance felt at Pandal

By Ria Banerjee - October 09, 2019

The brand created a fragrance zone to promote brand visibility and real time experience

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