Ria Banerjee
Where’s OOH headed in ‘God’s Own Country’?
By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
Podhigai Ads installs new digital screens
By Ria Banerjee - June 15, 2020
The company has a vision to earn a significant market share in the DOOH market by 2022
Dollar Industries adorns new ‘Wear the Change’ brand identity
By Ria Banerjee - May 29, 2020
The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)
By Ria Banerjee - May 21, 2020
The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year
Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas
By Ria Banerjee - May 18, 2020
The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments
Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest
By Ria Banerjee - May 13, 2020
Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes
KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers
By Ria Banerjee - April 28, 2020
The association is also approaching building owners with plea for non-payment of rent in the crisis period
Podhigai Ads plans reinforcement of its teams
By Ria Banerjee - April 23, 2020
The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes
Casio targets masses with multiple sales promotion campaigns
By Ria Banerjee - February 17, 2020
Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad
Southern Railway floats multiple tenders for non-digital media
By Ria Banerjee - February 10, 2020
The tender holding rights to be awarded for a period of 5 years
Podhigai Ads acquires exclusive ad rights for Forum mall media
By Ria Banerjee - January 23, 2020
The backlits media has been gaining positive response from advertisers
Enkon OOH launches pDOOH network in metro cities
By Ria Banerjee - January 13, 2020
Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata
Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters
By Ria Banerjee - January 03, 2020
The brand leverages festive time with an on-ground activity designed to build bond with the audience
Moustache Jeans creates wide presence with audience as centre of attraction
By Ria Banerjee - December 19, 2019
Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN