Sunday, November 17, 2019

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Ria Banerjee

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal
V-Guard crafts grand presence with 25,000 sq. ft. branding across West Bengal

By Ria Banerjee - October 16, 2019

Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products

Greenply makes #PujaforAll possible with specially designed Plywood
Greenply makes #PujaforAll possible with specially designed Plywood

By Ria Banerjee - October 14, 2019

The brand takes the branding ball-game ahead with social cause executed at some 39 Durga Puja pandals across Kolkata

Ponds DOOH walls writs bold this festive season
Ponds DOOH walls writs bold this festive season

By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Lakme’s high voltage marketing blitz at the onset of Durga Puja
Lakme’s high voltage marketing blitz at the onset of Durga Puja

By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

Dabur Odonil makes its fragrance felt at Pandal
Dabur Odonil makes its fragrance felt at Pandal

By Ria Banerjee - October 09, 2019

The brand created a fragrance zone to promote brand visibility and real time experience

Zero Degree adds new media options in its metro portfolio
Zero Degree adds new media options in its metro portfolio

By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Max Fashion builds ‘Wall of Kindness’ at Durga Puja Pandal
Max Fashion builds ‘Wall of Kindness’ at Durga Puja Pandal

By Ria Banerjee - October 01, 2019

1800 feet of ‘Wall of Kindness’ donated 5000+ clothes to the less fortunate children of different NGO’s

Check out Air Asia destinations on Bengaluru street furniture
Check out Air Asia destinations on Bengaluru street furniture

By Ria Banerjee - August 29, 2019

Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru

Bengaluru OOH waiting for policy paralysis to end
Bengaluru OOH waiting for policy paralysis to end

By Ria Banerjee - August 13, 2019

Enforcement of the Bengaluru Mahanagara Palike Advertisement Rules, 2019 awaited

Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform
Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform

By Ria Banerjee - August 09, 2019

Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities

From Chennai to Kuala Lumpur: Indigo goes all out on OOH
From Chennai to Kuala Lumpur: Indigo goes all out on OOH

By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai

Glimmer of hope for Bengaluru large format media owners
Glimmer of hope for Bengaluru large format media owners

By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

Kerala govt set to frame new OOH regulatory policies
Kerala govt set to frame new OOH regulatory policies

By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

Selvel One Group strengthens LED display solution business
Selvel One Group strengthens LED display solution business

By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

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