Making haste, slowly

By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Ocean Outdoor takes DeepScreen® to a whole new level

By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.

Numbat GmbH goes all-in on Broadsign to power EV charger ad network

By Rajiv Raghunath - March 29, 2023

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform.

Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns

By Rajiv Raghunath - March 21, 2023

New research demonstrates a step change in the evolution of DOOH

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile

By Rajiv Raghunath - March 20, 2023

This will allow brands to create a measurable omnichannel brand experience

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising

Worldcom OOH onboards Oliver Herrmann for international business development

By Rajiv Raghunath - February 22, 2023

Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.

Plazamedia selects Alfalite’s LED panel technology for its new Extended Reality (XR) studio

By Rajiv Raghunath - February 21, 2023

A 120 sq.m. L-shaped LED wall from Alfalite, integrated with Mo-Sys solutions, is the centrepiece of Plazamedia's new state-of-the-art “briX|woRk.studio”

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

India’s airport passenger traffic gaining altitude

By Rajiv Raghunath - February 13, 2023

Passenger volume increased YoY in the period Apr-Dec 2022

UK lights the darkness on Holocaust Memorial Day 2023

By Rajiv Raghunath - January 30, 2023

Rankin, Piccadilly Lights and BFI IMAX lead the commemorations

Tiger Party introduces its own digital signage player GOTIGER PRO

By Rajiv Raghunath - January 27, 2023

The state-of-the-art GOTIGER PRO player is designed to handle playback of the highest resolution media files