DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

News18 India goes outdoor to shine the light on Amrit Ratna 2023

By Rajiv Raghunath - October 12, 2023

Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

Morocco OOH major FC Media partners LMX for OOH buying automation & measurement

By Rajiv Raghunath - October 05, 2023

This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers

OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity

By Rajiv Raghunath - October 03, 2023

World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3

CMC Invest (Singapore) unveils innovative campaign on Clear Channel bus shelter media

By Rajiv Raghunath - September 28, 2023

“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,” says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer

How local restaurants can harness the power of OOH to bring in more customers

By Rajiv Raghunath - September 20, 2023

UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising

US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries

By Rajiv Raghunath - September 20, 2023

The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association

By Rajiv Raghunath - August 31, 2023

Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA

UK’s 75Media, Wildstone support Salford City Council’s push for revenues, public messaging

By Rajiv Raghunath - August 31, 2023

Wildstone has developed 4 digital billboards that will be operated by 75Media

Lamar Advertising secures new transit advertising contracts across Canada

By Rajiv Raghunath - August 11, 2023

Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.