Srishti Group bags sole rights for audio OOH on Chennai Suburban Railway network

By Rajiv Raghunath - March 05, 2024

The rights have been awarded by Southern Railway for a period of 5 years

Laser focus on quality, technology & transparency

By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

UK’s Wildstone establishes DOOH footprint in Ireland

By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia

Broadsign releases State of Static OOH Report

By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair

By Rajiv Raghunath - February 14, 2024

The airport is the veritable gateway to expanding tourism and other businesses in the archipelago

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

UK’s 75Media acquires iQ OOH, nearly doubles roadside DOOH offering

By Rajiv Raghunath - January 19, 2024

The company will now operate over 200 digital billboards in a range of large and ultra large formats across the UK.

‘Micro-targeting is increasingly being seen in brand campaigns’

By Rajiv Raghunath - January 19, 2024

Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising

Eyetalk Media Ventures sets big vision with XL DOOH

By Rajiv Raghunath - January 17, 2024

XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

Wildstone closes landmark £350mn outdoor media infrastructure refinancing

By Rajiv Raghunath - January 16, 2024

Deal unlocks Wildstone’s European expansion amid surging digitisation

Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses

By Rajiv Raghunath - January 15, 2024

“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media

‘Tech-led innovations at the forefront of OOH resurgence’

By Rajiv Raghunath - January 10, 2024

Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape