Rajiv Raghunath
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
What automation & programmatic mean for OOH
By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
By Rajiv Raghunath - March 20, 2024
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
‘We Must DOOH Better’
By Rajiv Raghunath - March 19, 2024
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
The Canadian Out-of-Home Awards announces diverse 2024 judging panel
By Rajiv Raghunath - March 19, 2024
The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.
Collaborate, innovate, and adapt to the changing landscape: Chris Botha
By Rajiv Raghunath - March 18, 2024
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
Remi du Preez advocates for a pixel-perfect OOH future
By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
By Rajiv Raghunath - March 14, 2024
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’
By Rajiv Raghunath - March 13, 2024
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa