Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Raeem International acquires Core Media Pakistan

By Rajiv Raghunath - April 15, 2024

“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad, CEO, Raeem International.

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

OAA 2024 contest opens today, EY once again Tabulation Partner

By Rajiv Raghunath - April 01, 2024

OAA 2024 has 7 award categories, 27 sub-categories

‘OOH Audience metrics a must for data-driven decision-making’

By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

‘Sustainability is core to OOH’

By Rajiv Raghunath - March 29, 2024

Key takeaways from a session on sustainability at the WOO Africa Forum

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

By Rajiv Raghunath - March 27, 2024

Priya Communication steers the campaign on most challenging terrains

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024

By Rajiv Raghunath - March 27, 2024

We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media

NY-based KAP Media crafts spectacular building wraps

By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events

Ocean Outdoor aligns Digital Creative Competition across Europe

By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

UK OOH icons power down for Earth Hour

By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Ipsos launches OOH solution to drive advertisers’ brand success

By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.