Tuesday, July 14, 2020

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Rajiv Raghunath

Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’
Piccadilly Lights features vivid images of ‘The Feelings of Injustice’, in solidarity with ‘Black Lives Matter’

By Rajiv Raghunath - July 07, 2020

Presented by What We Seee (WWS) in association with Landsec, The Feelings of Injustice showcases powerful photographs captured by WWS founder Misan Harriman at recent Black Lives Matter marches in London

Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks

By Rajiv Raghunath - July 07, 2020

The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform

UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

WOO appoints New Commercial Arts to handle expansive global OOH campaign
WOO appoints New Commercial Arts to handle expansive global OOH campaign

By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide

Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges

By Rajiv Raghunath - June 20, 2020

The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign
Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign

By Rajiv Raghunath - June 11, 2020

Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Touchless gesture-based interfaces preferred by consumers: Ultraleap study
Touchless gesture-based interfaces preferred by consumers: Ultraleap study

By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Talon launches #SendingLove DOOH campaign across 153 cities
Talon launches #SendingLove DOOH campaign across 153 cities

By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Ocean Outdoor introduces touchless advertising screens
Ocean Outdoor introduces touchless advertising screens

By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

RDN at Bengaluru City Station greets passengers with Covid prevention messages
RDN at Bengaluru City Station greets passengers with Covid prevention messages

By Rajiv Raghunath - May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station

300 SMEs in the UK benefit from Ocean Outdoor ad fund
300 SMEs in the UK benefit from Ocean Outdoor ad fund

By Rajiv Raghunath - May 11, 2020

Value of advertising space extended to £14million

Consumer demand for non-essential, speciality goods depressed
Consumer demand for non-essential, speciality goods depressed

By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

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