Wednesday, March 20, 2019

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Rajiv Raghunath

Broadsign, Starlite Media team up to transform retail centre advertising
Broadsign, Starlite Media team up to transform retail centre advertising

By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe
UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products
Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

Talon buys US OOH agency Grandesign
Talon buys US OOH agency Grandesign

By Rajiv Raghunath - March 08, 2019

The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport
Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports
Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

Piccadilly Lights a modern global landmark: Ocean study
Piccadilly Lights a modern global landmark: Ocean study

By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Display Metrics India unveils OOH metrics development roadmap
Display Metrics India unveils OOH metrics development roadmap

By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Srishti Communications bags exclusive ad rights at Hubballi Airport
Srishti Communications bags exclusive ad rights at Hubballi Airport

By Rajiv Raghunath - January 15, 2019

The OOH firm has won the rights from AAI for a period of 5 years

Ocean to develop digital screens in UK’s Southampton
Ocean to develop digital screens in UK’s Southampton

By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

#RockTheRibbon goes big on full motion screen
#RockTheRibbon goes big on full motion screen

By Rajiv Raghunath - December 01, 2018

Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Govt move to privatise 6 AAI airports likely boost for airport media biz
Govt move to privatise 6 AAI airports likely boost for airport media biz

By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

Twitter celebrates big cultural moments on Piccadilly Lights
Twitter celebrates big cultural moments on Piccadilly Lights

By Rajiv Raghunath - October 30, 2018

The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec

LA-based WOW Media launches digital billboards along busiest US freeway
LA-based WOW Media launches digital billboards along busiest US freeway

By Rajiv Raghunath - October 26, 2018

The two-sided structures are the largest digital signs in the LA region at 20’ x 60’

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