Thursday, July 18, 2019

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Rajiv Raghunath

oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH
oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH

By Rajiv Raghunath - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences

New Ocean study unravels superior brand building power of full motion DOOH
New Ocean study unravels superior brand building power of full motion DOOH

By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

UK’s Ocean begins its 10th annual search for best DOOH creative ads
UK’s Ocean begins its 10th annual search for best DOOH creative ads

By Rajiv Raghunath - July 09, 2019

2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition

Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation
Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation

By Rajiv Raghunath - July 04, 2019

Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with

Ocean appoints Phil Hall, Stephen George as co-MDs for UK
Ocean appoints Phil Hall, Stephen George as co-MDs for UK

By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

oOh! Fly network putting up 6 new large digital billboards near airports
oOh! Fly network putting up 6 new large digital billboards near airports

By Rajiv Raghunath - July 01, 2019

oOh! Chief Commercial and Product Officer Robbie Dery says the new digital billboards significantly enhance the national solution that Fly network offers to advertisers

oOh!media expands digital roadside footprint leveraging data and insights
oOh!media expands digital roadside footprint leveraging data and insights

By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media
Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

PATTISON Outdoor onboards Broadsign for network optimisation
PATTISON Outdoor onboards Broadsign for network optimisation

By Rajiv Raghunath - June 12, 2019

The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada

Broadsign acquires Canadian DOOH programmatic exchange Campsite
Broadsign acquires Canadian DOOH programmatic exchange Campsite

By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory

Accelerate industry transformation: Jean Charles Decaux
Accelerate industry transformation: Jean Charles Decaux

By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

FEPE International rechristened as World Out of Home Organization
FEPE International rechristened as World Out of Home Organization

By Rajiv Raghunath - May 02, 2019

This was announced at the 60th FEPE Congress in Dubai

Broadsign inks pact to acquire Ayuda Media Systems
Broadsign inks pact to acquire Ayuda Media Systems

By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Showers trigger ‘The Sea Is The Sky’ campaign in UK cities
Showers trigger ‘The Sea Is The Sky’ campaign in UK cities

By Rajiv Raghunath - April 17, 2019

‘The Sea Is The Sky’ was an Ocean digital creative competition winner

UAE’s BackLite Media launches BackLite Cinema
UAE’s BackLite Media launches BackLite Cinema

By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

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