Saturday, January 19, 2019

Advertisement

Rajiv Raghunath

Display Metrics India unveils OOH metrics development roadmap
Display Metrics India unveils OOH metrics development roadmap

By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Srishti Communications bags exclusive ad rights at Hubballi Airport
Srishti Communications bags exclusive ad rights at Hubballi Airport

By Rajiv Raghunath - January 15, 2019

The OOH firm has won the rights from AAI for a period of 5 years

Ocean to develop digital screens in UK’s Southampton
Ocean to develop digital screens in UK’s Southampton

By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

#RockTheRibbon goes big on full motion screen
#RockTheRibbon goes big on full motion screen

By Rajiv Raghunath - December 01, 2018

Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Govt move to privatise 6 AAI airports likely boost for airport media biz
Govt move to privatise 6 AAI airports likely boost for airport media biz

By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

Twitter celebrates big cultural moments on Piccadilly Lights
Twitter celebrates big cultural moments on Piccadilly Lights

By Rajiv Raghunath - October 30, 2018

The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec

LA-based WOW Media launches digital billboards along busiest US freeway
LA-based WOW Media launches digital billboards along busiest US freeway

By Rajiv Raghunath - October 26, 2018

The two-sided structures are the largest digital signs in the LA region at 20’ x 60’

Ocean, Proximo Spirits release dark spirit of The Kraken
Ocean, Proximo Spirits release dark spirit of The Kraken

By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

Kannur airport all set for take-off
Kannur airport all set for take-off

By Rajiv Raghunath - October 11, 2018

The airport, to be commissioned on Dec 9, will have pan-India and international flight connectivity

‘Transit media & internet make a strong combination’
‘Transit media & internet make a strong combination’

By Rajiv Raghunath - October 04, 2018

Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising

‘DOOH growth not at the expense of classic media’
‘DOOH growth not at the expense of classic media’

By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

Static displays not enough to drive DOOH growth: Tom Goddard
Static displays not enough to drive DOOH growth: Tom Goddard

By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Victoria Beckham debuts on Piccadilly Lights
Victoria Beckham debuts on Piccadilly Lights

By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment
IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment

By Rajiv Raghunath - September 06, 2018

Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016

Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription