Saturday, September 21, 2019

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Rajiv Raghunath

oOh! turning NZ bqs into immersive mini sports arenas
oOh! turning NZ bqs into immersive mini sports arenas

By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

The ‘Big Morety’ at Brisbane airport goes live
The ‘Big Morety’ at Brisbane airport goes live

By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct

Anuj Aggarwal, Member (HR), AAI given additional charge as Chairman
Anuj Aggarwal, Member (HR), AAI given additional charge as Chairman

By Rajiv Raghunath - August 02, 2019

The additional charge has been given for a period of 3 months

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14
WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

oOh! unveils giant digital billboard at Darwin International Airport
oOh! unveils giant digital billboard at Darwin International Airport

By Rajiv Raghunath - July 31, 2019

The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia

Anna Bager to succeed Nancy Fletcher as OAAA President & CEO
Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH
oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH

By Rajiv Raghunath - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences

New Ocean study unravels superior brand building power of full motion DOOH
New Ocean study unravels superior brand building power of full motion DOOH

By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

UK’s Ocean begins its 10th annual search for best DOOH creative ads
UK’s Ocean begins its 10th annual search for best DOOH creative ads

By Rajiv Raghunath - July 09, 2019

2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition

Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation
Cabinet nod for privatisation of 3 airports signals Govt thrust on airport infra modernisation

By Rajiv Raghunath - July 04, 2019

Operations of airports at Ahmedabad, Lucknow & Mangaluru given to Adani Group in PPP with

Ocean appoints Phil Hall, Stephen George as co-MDs for UK
Ocean appoints Phil Hall, Stephen George as co-MDs for UK

By Rajiv Raghunath - July 01, 2019

Hall, who departs UK’s leading media agency MediaCom after an 18 year stint, will oversee Ocean’s UK commercial operations. Steve George takes responsibility for the franchise and development functions in the UK

oOh! Fly network putting up 6 new large digital billboards near airports
oOh! Fly network putting up 6 new large digital billboards near airports

By Rajiv Raghunath - July 01, 2019

oOh! Chief Commercial and Product Officer Robbie Dery says the new digital billboards significantly enhance the national solution that Fly network offers to advertisers

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