OMA Australia plans automated transaction platform for outdoor transactions
By Preethika Kotian - June 12, 2015
Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.
Outdoor policy for Thiruvananthapuram coming up
By Preethika Kotian - June 11, 2015
The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity of the media units to withstand the force of wind, soil bearing capacity where the units are put up, use of electrical connections for lighting up hoardings, etc.