Monday, August 19, 2019

Advertisement

Pray Jani

Kolte-Patil Developers leverages ambient advertising for CSR initiative
Kolte-Patil Developers leverages ambient advertising for CSR initiative

By Pray Jani - August 16, 2019

Dhirendra Outdoor Media Solutions helped the brand roll out a special initiative to help the traffic police in Pune & PCMC during the heavy rains

Xtreme Media set to launch eco-friendly digital screens
Xtreme Media set to launch eco-friendly digital screens

By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

Luv and Kush greet commuters from Mumbai OOH
Luv and Kush greet commuters from Mumbai OOH

By Pray Jani - August 08, 2019

The latest series ‘Ram Siya Ke Luv Kush’ on Colors Television takes up multiple formats across Mumbai

Ahmedabad’s geography curbing its OOH potential
Ahmedabad’s geography curbing its OOH potential

By Pray Jani - August 07, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

'Audience measurement is the OOH currency': Gideon Adey
'Audience measurement is the OOH currency': Gideon Adey

By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

‘Don’t sell space, Sell idea’: Raj Kamble
‘Don’t sell space, Sell idea’: Raj Kamble

By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

‘Data and tech oriented OOH advertising growing in Asia’
‘Data and tech oriented OOH advertising growing in Asia’

By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

‘Urbanization is a huge benefit for the OOH industry’
‘Urbanization is a huge benefit for the OOH industry’

By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

OAA 2019 contest winners to receive their metals at the awards function on July 27
OAA 2019 contest winners to receive their metals at the awards function on July 27

By Pray Jani - July 25, 2019

The OAA 2019 awards function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai

Mumbai’s Pro Kabaddi team goes big on OOH
Mumbai’s Pro Kabaddi team goes big on OOH

By Pray Jani - July 24, 2019

U Mumba, the Mumbai team at the Pro Kabbadi tournament, makes its presence felt in the city with a loud OOH campaign

Kavlekar replaces Sardesai as Town & City Planning Head in Goa
Kavlekar replaces Sardesai as Town & City Planning Head in Goa

By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

OOH Expo 2019 to be inaugurated on July 26
OOH Expo 2019 to be inaugurated on July 26

By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription