OOH industry must play an active part in city beautification, says art groups
By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Karnataka Tourism takes “Year of the Wild” campaign to IGIA’s T3
By Namisha Raj - May 02, 2017
TIMDAA has executed the one-year campaign at Terminal 3 that started in end-April
Korean Air takes Delhi Metro route to promote direct flights to Seoul
By Namisha Raj - April 26, 2017
CASHurDRIVE has executed the one-month campaign that began in mid-April
Ecosys OOH revs up Renault Kwid Climber to"Live for More Styleâ€
By Namisha Raj - April 21, 2017
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
RAW Pressery makes a big splash with its'Only The Fruit' proposition
By Namisha Raj - April 18, 2017
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessedâ€ offerings.
FBB makes a fashion statement on Delhi Metro Line III
By Namisha Raj - April 17, 2017
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor
By Namisha Raj - March 28, 2017
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition