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M4G Bureau

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings
KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards
FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

By M4G Bureau - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.

Urban development ministry sets the stage for national outdoor advertising policy
Urban development ministry sets the stage for national outdoor advertising policy

By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Sprinklr launches new display solution for rich DOOH experience
Sprinklr launches new display solution for rich DOOH experience

By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Daktronics enhances its DB-6000 digital billboard series
Daktronics enhances its DB-6000 digital billboard series

By M4G Bureau - March 17, 2017

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager

There's MORE in store for OOH audience measurement
There's MORE in store for OOH audience measurement

By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news
Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Global outdoor ad market  to grow at 4.5% CAGR over 5 years
Global outdoor ad market to grow at 4.5% CAGR over 5 years

By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration
Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

UK start-up firm Lightvert's Echo System to revolutionise ad displays
UK start-up firm Lightvert's Echo System to revolutionise ad displays

By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA
OOH industry, govt collaboration works best for community: OMA

By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

Platinum Outdoor shows off might of Tata Hexa
Platinum Outdoor shows off might of Tata Hexa

By M4G Bureau - March 06, 2017

Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands
Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions

DDB Mudra West launches'Karma'
DDB Mudra West launches'Karma'

By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions
RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions

By M4G Bureau - February 28, 2017

MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.

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