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M4G Bureau

Embassy Group showcases I-Day celebrations through 3D projection
Embassy Group showcases I-Day celebrations through 3D projection

By M4G Bureau - August 21, 2017

The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress

Installation of new Picadilly Lights curved LED display media complete
Installation of new Picadilly Lights curved LED display media complete

By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

Vizeum wins media mandate for Bauli India
Vizeum wins media mandate for Bauli India

By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

‘DOOH media communicates much more effectively than classic media’
‘DOOH media communicates much more effectively than classic media’

By M4G Bureau - August 18, 2017

Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:

‘We have plans to promote DOOH in a big way’
‘We have plans to promote DOOH in a big way’

By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

‘Most brands recognise the core strengths of DOOH’
‘Most brands recognise the core strengths of DOOH’

By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’
‘If investments are delayed till the ground is right, it will be too late’

By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’
‘Our DOOH network is the finest in terms of quality, aesthetics’

By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:

‘It has been a pleasure to deal with Indian Railways’
‘It has been a pleasure to deal with Indian Railways’

By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

‘DOOH media attracting more brands’
‘DOOH media attracting more brands’

By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

McDonald’s celebrates India’s diversity quite differently
McDonald’s celebrates India’s diversity quite differently

By M4G Bureau - August 18, 2017

DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week

Noida Authority invites EoI to build fresh ad revenue growth strategy
Noida Authority invites EoI to build fresh ad revenue growth strategy

By M4G Bureau - August 18, 2017

Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore

‘OOH advertising is a $29 billion global industry’
‘OOH advertising is a $29 billion global industry’

By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

Southern Railway invites bids for ad rights on Brindavan Express
Southern Railway invites bids for ad rights on Brindavan Express

By M4G Bureau - August 16, 2017

The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.

Punjab Govt plans to expeditiously increase tax revenues from OOH
Punjab Govt plans to expeditiously increase tax revenues from OOH

By M4G Bureau - August 16, 2017

Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy

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