M4G Bureau
JCDecaux UK wins Manchester City Council DOOH advertising contract
By M4G Bureau - November 26, 2020
The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021
Bumble’s new OOH campaign to emphasis on new dating rules
By M4G Bureau - November 26, 2020
The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity
By M4G Bureau - November 25, 2020
Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars
Bandhan Bank ties up with Kolkata Metro for smart card branding
By M4G Bureau - November 25, 2020
The brand believes that this one-of-a-kind branding option will help it to gain immense visibility
ECI urges political parties to make local bodies election campaigning eco-friendly
By M4G Bureau - November 24, 2020
The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning
Times OOH expands media portfolio with new acquisitions in Chennai
By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
Sweden’s Outdoor Impact joins The World Out of Home Organization
By M4G Bureau - November 24, 2020
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding
By M4G Bureau - November 23, 2020
The media rights for the CMRL are handled by Mark Metro
Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy
By M4G Bureau - November 23, 2020
Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.
Senco Gold makes appearance on Delhi's street furniture
By M4G Bureau - November 20, 2020
The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins
By M4G Bureau - November 20, 2020
The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune
Tonic Worldwide expands its footprints in South India in partnership with Stoppress
By M4G Bureau - November 19, 2020
Both agencies will continue to operate as distinct brands and organizational structures while working together
Professional female mountaineers take charge for Skechers’ OOH campaign installation
By M4G Bureau - November 19, 2020
The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)