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M4G Bureau

JCDecaux UK wins Manchester City Council DOOH advertising contract
JCDecaux UK wins Manchester City Council DOOH advertising contract

By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

Bumble’s new OOH campaign to emphasis on new dating rules
Bumble’s new OOH campaign to emphasis on new dating rules

By M4G Bureau - November 26, 2020

The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity
Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity

By M4G Bureau - November 25, 2020

Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars

Bandhan Bank ties up with Kolkata Metro for smart card branding
Bandhan Bank ties up with Kolkata Metro for smart card branding

By M4G Bureau - November 25, 2020

The brand believes that this one-of-a-kind branding option will help it to gain immense visibility

ECI urges political parties to make local bodies election campaigning eco-friendly
ECI urges political parties to make local bodies election campaigning eco-friendly

By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Times OOH expands media portfolio with new acquisitions  in Chennai
Times OOH expands media portfolio with new acquisitions in Chennai

By M4G Bureau - November 24, 2020

The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards

Sweden’s Outdoor Impact joins The World Out of Home Organization
Sweden’s Outdoor Impact joins The World Out of Home Organization

By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding
Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding

By M4G Bureau - November 23, 2020

The media rights for the CMRL are handled by Mark Metro

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy
Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Senco Gold makes appearance on Delhi's street furniture
Senco Gold makes appearance on Delhi's street furniture

By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

‘Global OOH market is set to back bounce in 2021’ says PWC Global report
‘Global OOH market is set to back bounce in 2021’ says PWC Global report

By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins
PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Tonic Worldwide expands its footprints in South India in partnership with Stoppress
Tonic Worldwide expands its footprints in South India in partnership with Stoppress

By M4G Bureau - November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

Professional female mountaineers take charge for Skechers’ OOH campaign installation
Professional female mountaineers take charge for Skechers’ OOH campaign installation

By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

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