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M4G Bureau

Green mandate blunts Kerala OOH business prospects in run-up to state elections
Green mandate blunts Kerala OOH business prospects in run-up to state elections

By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

‘Airport traffic to reach pre-COVID levels by Jan 2021’
‘Airport traffic to reach pre-COVID levels by Jan 2021’

By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

UK OOH to grow by 31% in 2021: GroupM report
UK OOH to grow by 31% in 2021: GroupM report

By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

Havas Group kicks off gender diversity initiative
Havas Group kicks off gender diversity initiative

By M4G Bureau - December 02, 2020

Called ‘Women who Inspire’, the initiative has launched a core group with members in senior roles, across all six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report
OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

APAC media owners join forces to DEFEAT the pandemic
APAC media owners join forces to DEFEAT the pandemic

By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

NYKAA Pink Friday sale is back on OOH
NYKAA Pink Friday sale is back on OOH

By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors

Crayons Advertising appoints Samir Datar as Senior VP
Crayons Advertising appoints Samir Datar as Senior VP

By M4G Bureau - December 01, 2020

Samir will head Delhi branch and report directly to Ranjan Bargotra, President, The Crayons Network

Prega News to run OOH campaign with new brand ambassador Anushka Sharma
Prega News to run OOH campaign with new brand ambassador Anushka Sharma

By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order
Hyderabad media owners protest against govt’s hoardings removal order

By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Panasonic plans to commercialise OLED display module globally
Panasonic plans to commercialise OLED display module globally

By M4G Bureau - November 30, 2020

Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5
An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

Chennai Media Owners step forward to avoid casualties during Nivar cyclone
Chennai Media Owners step forward to avoid casualties during Nivar cyclone

By M4G Bureau - November 27, 2020

The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department

JCDecaux UK wins Manchester City Council DOOH advertising contract
JCDecaux UK wins Manchester City Council DOOH advertising contract

By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

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