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M4G Bureau

Dentsu Impact starts Bangalore operations
Dentsu Impact starts Bangalore operations

By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues

Vyoma enters the Kolkata market with 233 screens at 24 metro stations
Vyoma enters the Kolkata market with 233 screens at 24 metro stations

By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

SDMC invites bids for advertising on cycle shelters
SDMC invites bids for advertising on cycle shelters

By M4G Bureau - April 16, 2018

The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area

Cuttack MC plans to outsource outdoor media management
Cuttack MC plans to outsource outdoor media management

By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

Australia’s Adshel introduces new DOOH trading model
Australia’s Adshel introduces new DOOH trading model

By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

Delhi Police reiterates commitment to women’s safety
Delhi Police reiterates commitment to women’s safety

By M4G Bureau - April 13, 2018

An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Activation planned to promote Thums Up Charged No Sugar
Activation planned to promote Thums Up Charged No Sugar

By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Pepe Jeans zips ahead with ‘Made to Create’ proposition
Pepe Jeans zips ahead with ‘Made to Create’ proposition

By M4G Bureau - April 12, 2018

The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions

British Council appoints Carat India to handle their media mandate
British Council appoints Carat India to handle their media mandate

By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station
JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station

By M4G Bureau - April 11, 2018

The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station

Tata Tele Business Services projects smart solutions
Tata Tele Business Services projects smart solutions

By M4G Bureau - April 11, 2018

The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection

Mother Dairy reinforces strong brand presence in Mumbai
Mother Dairy reinforces strong brand presence in Mumbai

By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

Chinese Wisdom Media prospecting investment opportunities in India
Chinese Wisdom Media prospecting investment opportunities in India

By M4G Bureau - April 10, 2018

Chinese Wisdom Media has 15 wholly-owned subsidiaries and two holding companies, covering 153 cities including Beijing, Shanghai, Chongqing, Changchun, Lanzhou, Huzhou, Changsha, Foshan, Fuzhou, and Hainan Province

Pioneer Publicity completes 2 more FOBs in Bengaluru
Pioneer Publicity completes 2 more FOBs in Bengaluru

By M4G Bureau - April 10, 2018

The OOH firm has constructed and operationalized 6 FOBs in all in the city; the two new FOBs have come up on Domlur Airport Road and Raj Bhavan Road

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