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M4G Bureau

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017
OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

BMW India signs Lodestar UM as its strategic media partner
BMW India signs Lodestar UM as its strategic media partner

By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017
Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

 Vizeum wins media mandate for A&M Noodles
Vizeum wins media mandate for A&M Noodles

By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

DOAA in strife as key Board members resign
DOAA in strife as key Board members resign

By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition
Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017
South Africa's OOH metrics expert Dave Roberts to address OAC 2017

By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Honda 2 Wheelers criss-crosses UP to showcase CB Shine
Honda 2 Wheelers criss-crosses UP to showcase CB Shine

By M4G Bureau - July 05, 2017

Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.

Leading OOH agency hit hard by ransomware
Leading OOH agency hit hard by ransomware

By M4G Bureau - July 04, 2017

Cyber-attack denudes the agency of significant internal data

JCDecaux to create first national DOOH network in Finland
JCDecaux to create first national DOOH network in Finland

By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Chennai Metro's Phase 1 expansion creates more branding opportunities
Chennai Metro's Phase 1 expansion creates more branding opportunities

By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Smart railway stations likely to open up new OOH avenues
Smart railway stations likely to open up new OOH avenues

By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

DDB Mudra Group announces transition in creative leadership
DDB Mudra Group announces transition in creative leadership

By M4G Bureau - June 30, 2017

Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.

Vyoma Media becomes member of DPAA
Vyoma Media becomes member of DPAA

By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

\'Talking Gods'-- Droom\'s unique take on road safety\'
\'Talking Gods'-- Droom\'s unique take on road safety\'

By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

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