Charanjeet Singh Arora joins Moving Walls Indonesia

By M4G Bureau - January 08, 2021

The OOH veteran OOH brings more than 25 years of experience to the company

Tata Pravesh to drive awareness about doors with OOH initiative

By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

IDFC Mutual Funds #PaisonKoRokoMat campaign to amplify on OOH medium

By M4G Bureau - January 07, 2021

The campaign contains a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions

Lionsgate India announces app launch with a big roar

By M4G Bureau - January 07, 2021

A 10-day OOH led activity is spread across Delhi and Mumbai

Tanishq sparkles with new ode to Earth

By M4G Bureau - January 05, 2021

Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’

Prerna Mehrotra promoted as CEO, Media, APAC

By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

Moving Walls setting ground for unique Outernet Marketing Innovation Group

By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

Just shout it out, says Dabur Stresscom campaign

By M4G Bureau - December 30, 2020

The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle

DMRC opens bid for metro trains’ exclusive advertising rights

By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

Ferrero Rocher spreads ‘Golden Experience’ at Airports

By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks

Burger King recalls 2020 grilling with a multimedia campaign

By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

Madison Media strengthens its Kolkata operations

By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers

Digital printers show positive outlook, says study

By M4G Bureau - December 24, 2020

The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity

Dentsu International merges units to strengthen ‘The Story Lab’ presence in India

By M4G Bureau - December 22, 2020

Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL