Zydus Wellness consolidates media mandate with Wavemaker India

By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Slice awards creative duties to 82.5 Communications

By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

NDMC takes stern action against illegal media

By M4G Bureau - January 18, 2021

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

Philips Professional Display Solutions officially rebrands as PPDS

By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

Dentsu forms future-focused iProspect brand globally

By M4G Bureau - January 15, 2021

Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner

Bombay HC restrains Sebamed campaign, but OOH displays still up

By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

PMC restarts strict drive against illegal media

By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Fox’s Zubin Gandevia joins upGrad as CEO

By M4G Bureau - January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

Castrol India appoints Jaya Jamrani as VP - Marketing

By M4G Bureau - January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

DDB Mudra Group’s new e-book reveals shifts in consumer trends

By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large

Digital Signage market to grow by $7 Billion by 2024

By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Sony unveils two new Crystal LED screens

By M4G Bureau - January 08, 2021

The hardware giant offers easy installation, accessibility, flexibility and a lower total cost of ownership along with high quality picture

Havas Group India announces Senior Management elevations

By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent