Sanjay Kaul launches start-up to enable brands tap rural markets

By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

Hombale Films packs a punch for Yuvarathnaa campaign

By M4G Bureau - April 13, 2021

The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.

A razor sharp statement?

By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Kotak Mahindra Bank promotes loan offer with scale & style

By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

By M4G Bureau - April 07, 2021

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

Ocean Outdoor creates city centre wildlife corridors across its OOH estate

By M4G Bureau - April 07, 2021

Urban wild belts and insect hotels will encourage biodiversity.

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

Haldiram’s integrated campaign spreads Holi fervour

By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.

Maruti Suzuki launches New 2021 Swift Campaign

By M4G Bureau - April 06, 2021

OOH is a part of the multimedia campaign designed by Dentsu Impact India.

Canon India appoints Manabu Yamazaki as new President & CEO

By M4G Bureau - April 06, 2021

Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.

OOH part of Mother Dairy’s media mix in ice creams campaign

By M4G Bureau - April 01, 2021

The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.

Magna US advt report predicts double digit growth for OOH in 2021

By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.

dentsu X India wins media duties for Roca, Parryware

By M4G Bureau - March 31, 2021

As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.