Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India

By M4G Bureau - March 03, 2022

Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.

New experiential platform sets sailing

By M4G Bureau - March 03, 2022

Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.

WOO Global Congress EarlyBird ticket deadline is March 4

By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.

Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8

By M4G Bureau - March 02, 2022

Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’

By M4G Bureau - March 01, 2022

Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme

Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8

By M4G Bureau - February 28, 2022

Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Celebrated mountaineer & motivational speaker Satyarup Siddhanta to address in-person ‘India Talks OOH’ Conference in Mumbai on March 8

By M4G Bureau - February 28, 2022

Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, will speak on the theme of ‘Scaling new peaks of excellence – meeting challenges head on.

Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference

By M4G Bureau - February 25, 2022

The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets

Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference

By M4G Bureau - February 25, 2022

India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.

Ocean Outdoor goes for Gold with ParalympicsGB

By M4G Bureau - February 25, 2022

The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.

Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8

By M4G Bureau - February 25, 2022

Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’

Hayu beams on OOH canvas

By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).