Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

OOH part of mouth cancer awareness drive

By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

When Mumbai OOH wore the ‘Jersey’

By M4G Bureau - May 02, 2022

Minimax executed the multi-format campaign in Mumbai

Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A

By M4G Bureau - April 29, 2022

The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd

Outdoor Advertising Awards (OAA) 2022 Contest is now open

By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

Gangubai Kathiawadi wows Mumbai with a ‘transition mural’ ahead of Netflix release

By M4G Bureau - April 28, 2022

The international streaming behemoth released the acclaimed biopic with an integrated marketing campaign by White Rivers Media

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

By M4G Bureau - April 27, 2022

Bright Outdoor Media has executed the campaign

Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

By M4G Bureau - April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

JCDecaux wins 15-year street furniture ad rights with focus on sustainability in key Danish city

By M4G Bureau - April 26, 2022

The eco-friendly range of equipment will have a high degree of recyclability

Avery Dennison fortifies its presence in India by commencing operations of state-of-the-art manufacturing facility in Greater Noida

By M4G Bureau - April 26, 2022

The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up its new manufacturing plant

HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”