MRSI adopts new socio-economic classification system ISEC

By M4G Bureau - February 21, 2024

Incorporates women’s education as one of the key definers of social capital

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Karnataka Bank sets up phygital experience centre to unravel its 100-yr banking journey

By M4G Bureau - February 20, 2024

The centre has been developed in collaboration with DaveAI

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.

Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

By M4G Bureau - February 20, 2024

"Larry's appointment comes at a crucial juncture as we embark on our journey towards achieving unprecedented revenue milestones," says Moving Walls Group CEO Srikanth Ramachandran

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024

By M4G Bureau - February 16, 2024

In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore

Narayana Health runs multi-media "Close the Care Gap" campaign on cancer care

By M4G Bureau - February 16, 2024

Aligned with World Cancer Day

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

Signpost India Ltd equity shares listed on NSE, BSE

By M4G Bureau - February 14, 2024

Equity shares listed for dealings with effect from Feb 14

Large formats comeback on Bengaluru streets imminent

By M4G Bureau - February 14, 2024

A near six-year wait for media owners

JCDecaux launches global airport pDOOH offering

By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

By M4G Bureau - February 13, 2024

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

Laqshya Media Group acquires advertising rights for Cochin International Airport

By M4G Bureau - February 12, 2024

Strengthens market presence in South India