Will the wait for hoardings comeback on Bengaluru streets end soon?

By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad

By M4G Bureau - March 05, 2024

In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.

WOO extends global reach with 13 new members

By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

By M4G Bureau - March 01, 2024

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry

Laqshya Media Group wins exclusive ad rights for Noida International Airport

By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

LMX Connects to DoohClick’s ad management platform to expand demand opportunities

By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

Kaushik Outdoors bags exclusive rights for unipoles at 100+ locations across Ahmedabad

By M4G Bureau - February 28, 2024

The OOH firm states that the vantage location of the unipole sites, and their high visibility, make for strong business prospects

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching