Saturday, December 07, 2019

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M4G Bureau

Flipkart educates masses about new show on OOH
Flipkart educates masses about new show on OOH

By M4G Bureau - November 15, 2019

Partnering with Alakh Advertising & Publicity for their OOH campaign, the brand has covered prime locations such as Worli, Bandra, Juhu stretch, etc

Oxfam shares truth about tea plantation workers while sipping it!
Oxfam shares truth about tea plantation workers while sipping it!

By M4G Bureau - November 14, 2019

CupShup joins hands with Oxfam India to support rights of tea plantation workers

Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema
Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema

By M4G Bureau - November 13, 2019

“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati

Chandigarh UT Administration notifies sharp increase in outdoor ad fee
Chandigarh UT Administration notifies sharp increase in outdoor ad fee

By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Van Heusen activates customer engagement at Mumbai Airport
Van Heusen activates customer engagement at Mumbai Airport

By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape
Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media
NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Parle Agro assigns media mandate to MediaCom
Parle Agro assigns media mandate to MediaCom

By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays
OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

OOH reports strong growth of +9.8% in Q3 2019
OOH reports strong growth of +9.8% in Q3 2019

By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

Titan taps premium airport media to showcase latest Eponymous collection
Titan taps premium airport media to showcase latest Eponymous collection

By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020
Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

Brands celebrate Diwali across Mumbai Airport
Brands celebrate Diwali across Mumbai Airport

By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory
Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation
SABIC’s maiden global campaign commits for collaboration and innovation

By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

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