Thursday, July 18, 2019

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M4G Bureau

Carat India wins media duties of ACCA
Carat India wins media duties of ACCA

By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Dr Mohit Dubey, CEO, Atal Incubation Centre (AIC), MIT-ADT University to speak at OAC 2019
Dr Mohit Dubey, CEO, Atal Incubation Centre (AIC), MIT-ADT University to speak at OAC 2019

By M4G Bureau - July 10, 2019

Dr Dubey will be sharing his perspectives on the theme of ‘Building a tech startup ecosystem for OOH & driving entrepreneurship’

Tasty Treat cheers for Team India with activations
Tasty Treat cheers for Team India with activations

By M4G Bureau - July 10, 2019

The brand organised a multi-level campaign execution at 200+ Big Bazaar stores in association with INOX multiplex chain

Fly Up heats up OOH in WB with ‘Karle chill’ campaign
Fly Up heats up OOH in WB with ‘Karle chill’ campaign

By M4G Bureau - July 10, 2019

Executed by Kolkata-based Hindusthan Publicity, Fly Up from Greenfizz Beverages has deployed the campaign on hoardings, transit media and digital screens across main railway and metro stations in West Bengal

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals
Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.

Dentsu launches comprehensive single source consumer study- CCS 2019
Dentsu launches comprehensive single source consumer study- CCS 2019

By M4G Bureau - July 09, 2019

The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India

LIC of India Managing Director Suseel Kumar to address OAC 2019 on July 26
LIC of India Managing Director Suseel Kumar to address OAC 2019 on July 26

By M4G Bureau - July 09, 2019

T C Suseel Kumar will speak on the theme of ‘What makes OOH a trusted consumer influencer’

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens
Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital
Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Sara Ali Khan to promote Fanta’s new Juicy+ variant
Sara Ali Khan to promote Fanta’s new Juicy+ variant

By M4G Bureau - July 08, 2019

The actor will be the face of the brand’s entire marketing and promotion campaign

OAP celebrates its 17 year journey on OOH
OAP celebrates its 17 year journey on OOH

By M4G Bureau - July 08, 2019

Outdoor Advertising Professionals (OAP) India has completed 17 years in the OOH business and the organization leverages the outdoor medium in Bengaluru, Mumbai, Kolkata and Guwahati to highlight the occasion

AAP uses metro media to seek public opinion on proposed free ride scheme
AAP uses metro media to seek public opinion on proposed free ride scheme

By M4G Bureau - July 05, 2019

The ruling Delhi Government calls out to commuters in the ladies’ coaches of Delhi metro

Final leg of OAA 2019 Jury meet in Mumbai today
Final leg of OAA 2019 Jury meet in Mumbai today

By M4G Bureau - July 05, 2019

OAA 2019 winners will receive the awards at the OAA 2019 awards function at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 27 evening

ExxonMobil takes AR driven cricket challenge to 15 cities
ExxonMobil takes AR driven cricket challenge to 15 cities

By M4G Bureau - July 05, 2019

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

It’s the season to shower blessings, Zeel shows how
It’s the season to shower blessings, Zeel shows how

By M4G Bureau - July 04, 2019

The rainwear brand is back on the OOH space of Maharashtra with their monsoon promos

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