Laqshya launches sequel report on Green and Orange districts opportunities

By M4G Bureau - May 28, 2020

In this report, the agency has examined the organized industries functional in the orange and green districts across the country

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

Roadside media business will see quicker recovery

By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

‘Brands are needing to appeal to the emotional side of consumer behaviour’

By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

Columbia Pacific Communities awards creative mandate to Famous Innovations

By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch

Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region

By M4G Bureau - May 19, 2020

The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors

Specialist agencies gearing up to tackle new business challenges across India markets

By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Skyrams drives sustained, innovative fight against the pandemic

By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

Colorjet launches Oxyvent, a designer face filter brand

By M4G Bureau - May 15, 2020

Colorjet earmarks Rs. 25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis

JCDecaux Media salutes Delhi Police fighting COVID19

By M4G Bureau - May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Hyperspace launches Information Signage Program

By M4G Bureau - May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

Duracell awards global media mandate to Mediacom

By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

Global ad budgets will be down 36% in the first half of 2020 says WFA report

By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer