Clear Channel Singapore launches OutSmart programmatic and smart planning tool

By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

OOH relevancy likely to grow as technologies reshape marketing

By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Portugal’s TOMI smart city displays go touchless

By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

US Advertising ropes in Bharat Rajamani as CEO

By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Global Digital Signage market to grow by projected US$10.3 Billion

By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

Times OOH announces free creative services for Outdoor campaigns

By M4G Bureau - June 01, 2020

The idea is to help their Clients make a quick and strong comeback

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Carat India appoints Anita Kotwani as CEO

By M4G Bureau - June 01, 2020

Anita joins from Mindshare India with 16 years of experience

Times OOH initiating steps for surrender of BQS media rights in Mumbai city

By M4G Bureau - June 01, 2020

BQS media commands widespread audience reach in the city

LOCAD launches Plano media planning tool

By M4G Bureau - June 01, 2020

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

Prashanth Challapalli launches integrated agency with multi-platform execution capabilities

By M4G Bureau - May 29, 2020

The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli

‘The New Normal’ - A case of ‘Diffusion of Innovation’

By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

Sri Garima Publicity urges Patnaites to ‘Stay Home’

By M4G Bureau - May 29, 2020

An inhouse designed and printed campaign is aimed to save people from the infection

OOH worldwide market projected to grow by US$ 11.1 Billion

By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

SVG Media demonstrates agency’s responsible characteristics in trying times

By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits