M4G Bureau
Dentsu India elevates Indrajeet Mookherjee to the role of President
By M4G Bureau - June 26, 2020
Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India
Talon’s DOOH campaign #SendingLove reaches Mumbai airport
By M4G Bureau - June 26, 2020
The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages
Bright Outdoor Media invests in four premium sites
By M4G Bureau - June 26, 2020
The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both
Hoichoi kick-starts entertainment in Kolkata with fresh campaigns
By M4G Bureau - June 26, 2020
Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again
AdQuick.com unveils new programmatic DOOH software for DSPs
By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
Naturals installs hand sanitising units across Coimbatore and Trichy airports
By M4G Bureau - June 25, 2020
The sanitising units have been installed to build personalized connect with the passengers by the brand
Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter
By M4G Bureau - June 25, 2020
Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra
Kotak Mahindra Bank tests OOH waters with pilot campaign
By M4G Bureau - June 24, 2020
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly
Dollar Industries enhances new identity through wide-spread OOH campaign
By M4G Bureau - June 22, 2020
Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations
Consumers more likely to buy from brands with a strong purpose, says Zeno study
By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts
By M4G Bureau - June 18, 2020
Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively
Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme
By M4G Bureau - June 18, 2020
The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers
GroupM’s UK mid-year forecast delays OOH industry rebound
By M4G Bureau - June 18, 2020
The report predicts 35% decline in 2020 and 23% rate of growth in 2021
94% purchasing power of cities available for brands, says Laqshya Media Group study
By M4G Bureau - June 18, 2020
The study says that with India opening up in phases, this is the right time for brands to reboot
