BharatPe sends out #S-afety message this Independence Day

By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Clear Channel launches proprietary mobile-data platform for OOH planning

By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Havas Media Group appoints Sanchita Roy as Head of West India

By M4G Bureau - August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Runway restart maintains faith of brands in airport advertising

By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool

By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Wrapify launches boost platform for Transit Media Providers & Operators

By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Maha Metro to host a webinar to explore business ideas in Nagpur metro

By M4G Bureau - August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

Fujifilm extends support to Indian PSPs with Buy Back deal

By M4G Bureau - August 11, 2020

The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

By M4G Bureau - August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

Marico partners with HDFC & Ola to promote ‘Protect’

By M4G Bureau - August 06, 2020

Recently launched surface disinfectant spray will be given to both companies to help them continue to offer safe services.

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

Telefonica retains Havas Media Group as global media partner

By M4G Bureau - August 05, 2020

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam