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M4G Bureau

Noida Toll Bridge Company invites EoI for DND Flyway media rights
Noida Toll Bridge Company invites EoI for DND Flyway media rights

By M4G Bureau - May 23, 2017

The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.

ZEE TV creates an OOH atmosphere for'Dangal'
ZEE TV creates an OOH atmosphere for'Dangal'

By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Experiential marketing firm Grandesign acquires Hadley Media
Experiential marketing firm Grandesign acquires Hadley Media

By M4G Bureau - May 19, 2017

USA's premier experiential marketing firm buys leading creative event agency

OOH delivers maximum ROI, says an OAAA report
OOH delivers maximum ROI, says an OAAA report

By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

South Delhi Municipal Corporation invites bids for 6 unipole clusters
South Delhi Municipal Corporation invites bids for 6 unipole clusters

By M4G Bureau - May 18, 2017

The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.

Malaysia-based Moving Walls wins prestigious TiE50 award
Malaysia-based Moving Walls wins prestigious TiE50 award

By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate
Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer
Madison Media appoints Vishal Chinchankar as Chief Digital Officer

By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

OOH most effective in driving online activity, says study
OOH most effective in driving online activity, says study

By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Frank D'Souza, Leader -  Entertainment & Media, PwC India to address OAC 2017
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

Heathrow Airport launches premium digital ad opportunity
Heathrow Airport launches premium digital ad opportunity

By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Brigade Enterprises builds long-term presence in the outdoor
Brigade Enterprises builds long-term presence in the outdoor

By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.

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