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M4G Bureau

Transactional data powers Mondelez’s new campaign in Australia
Transactional data powers Mondelez’s new campaign in Australia

By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

Myntra’s M.A.C. collection stands out in the outdoor
Myntra’s M.A.C. collection stands out in the outdoor

By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space
APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Russian OOH industry to hold International Congress in Tunisia during Oct 3-6
Russian OOH industry to hold International Congress in Tunisia during Oct 3-6

By M4G Bureau - September 05, 2017

The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia

Unipoles dismantled on highway stretch in Chennai following RTI
Unipoles dismantled on highway stretch in Chennai following RTI

By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Railways extends Package 51 bid submission date to Sept 18
Railways extends Package 51 bid submission date to Sept 18

By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Jockey celebrates 141-yr legacy with a unique pop-up museum
Jockey celebrates 141-yr legacy with a unique pop-up museum

By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

Puma laces up Netfit technology innovatively on OOH
Puma laces up Netfit technology innovatively on OOH

By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH
Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas
Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas

By M4G Bureau - September 02, 2017

Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry

DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer
DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer

By M4G Bureau - September 02, 2017

The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.

AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar
AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar

By M4G Bureau - August 31, 2017

The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.

IOAA brings SOP v5.5 into effect from September 1
IOAA brings SOP v5.5 into effect from September 1

By M4G Bureau - August 31, 2017

IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being done after deliberations with the agencies.

Honeywell vests Zenith India with media duties
Honeywell vests Zenith India with media duties

By M4G Bureau - August 29, 2017

The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.

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