Thursday, March 28, 2024

Advertisement

Bhawana Anand & Munmun Saha

Activation versus traditional OOH
Activation versus traditional OOH

By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

    Advertisement
    Advertisement
    Have You Say
    Advertisement