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Bhawana Anand

Kaushik Publicity forays into unipole media
Kaushik Publicity forays into unipole media

By Bhawana Anand - March 14, 2014

Kaushik Publicity acquires tender for 40 unipoles in Ahmedabad

JCDecaux's 3D installation for BREN Corp at KIAB
JCDecaux's 3D installation for BREN Corp at KIAB

By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Cab Advertising: OOH on a new gear
Cab Advertising: OOH on a new gear

By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

IKEA's space -saving message with an RGB billboard
IKEA's space -saving message with an RGB billboard

By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.

Light is smart: Lenovo's new blitzkrieg
Light is smart: Lenovo's new blitzkrieg

By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

eBay goes all out in Mumbai
eBay goes all out in Mumbai

By Bhawana Anand - February 26, 2014

The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.

Kellogg's breakfast drive in Meru cabs
Kellogg's breakfast drive in Meru cabs

By Bhawana Anand - February 21, 2014

100 cabs were branded along with a surprise breakfast kit in 4 cities.

Woodland does Sunburn again & with a bang!
Woodland does Sunburn again & with a bang!

By Bhawana Anand - February 12, 2014

By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience to create a special space in the minds of their TG.

'Hatim' unleashed on OOH with 3D effect
'Hatim' unleashed on OOH with 3D effect

By Bhawana Anand - February 10, 2014

The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch

Tupperware taps officer goers
Tupperware taps officer goers

By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

And now, a complete ERP solution for OOH
And now, a complete ERP solution for OOH

By Bhawana Anand - February 04, 2014

A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.

TIMDAA sets a new record
TIMDAA sets a new record

By Bhawana Anand - January 29, 2014

TIMDAA, a company known for driving state-of-the-art structures for clients, is now in the Limca Book of Records for installing the biggest site in the country, at the Indira Gandhi International Airport in New Delhi.

Vodafone kicks off Rapid Metro branding
Vodafone kicks off Rapid Metro branding

By Bhawana Anand - January 23, 2014

The brand aims to provide'faster, smarter, and better' experience to its customers through interactivity at the station.

Cartoon Network's super fun event with Super Toons
Cartoon Network's super fun event with Super Toons

By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

Sony MAX plays around Badttameezi!
Sony MAX plays around Badttameezi!

By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .

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