TIMDAA ties up with iGyaan for content

By Bhawana Anand - July 10, 2014

iGyaan will provide real-time tech updates and HD videos

Myntra goes outdoor to encourage youth to'Live for Likes'

By Bhawana Anand - July 10, 2014

The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh

Adidas spreads FIFA Soccer World Cup mania in the outdoor

By Bhawana Anand - July 03, 2014

The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi

Posterscope India showcases Philips''Aqua Touch' in 7 cities

By Bhawana Anand - June 27, 2014

The OOH firm used mainly large formats for the 30-day campaign

DOAA members, agencies endorse draft agreement on volume discount

By Bhawana Anand - June 25, 2014

Agency officials urged DOAA to look into the issue of payment delays from clients

OLX gives Mumbai Metro an orange hue

By Bhawana Anand - June 24, 2014

OLX has branded both the exterior and interior of Mumbai Metro train

Vodafone goes magical in Patna

By Bhawana Anand - June 17, 2014

LOMS has executed the bqs innovation using LED and moving effect

HMSI crafts sand sculpture in Puri to spread awareness of road safety

By Bhawana Anand - June 16, 2014

The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

OOH in Bihar & Jharkhand is economical & impactful: Uninor

By Bhawana Anand - June 09, 2014

Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:

CASHurDRIVE adds digital brochure to its portfolio

By Bhawana Anand - June 05, 2014

The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.

Perk exhibits'Rip n Share' delight on OOH

By Bhawana Anand - June 03, 2014

Wallstreet, a division of Kinetic India, rolls out the innovative campaign

Halonix lights up people's lives with novel OOH initiative

By Bhawana Anand - May 30, 2014

The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by

Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai

By Bhawana Anand - May 29, 2014

Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display

Laqshya Media Group brings on board Sai Nagesh with dual roles

By Bhawana Anand - May 22, 2014

Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group