Brandstand - zeroing in on OOH audiences

By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

OLX talks about users' success stories through OOH

By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages

Pepperfry engages travellers with furniture lounges at domestic airports

By Bhawana Anand - October 14, 2014

The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.

Vodafone launches hunt for perfect face for OOH campaign via Selfie competition

By Bhawana Anand - October 13, 2014

The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai

Vodafone showcases winning spirit on OOH

By Bhawana Anand - October 10, 2014

The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge

Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

Cadbury tempts audience with'Ooze' effects on hoardings

By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

Times OOH showcases biz at DND Flyway, Delhi Metro Violet Line, Yamuna Expressway

By Bhawana Anand - October 01, 2014

The event also highlighted several interesting packages related to these marquee properties in Delhi NCR

Tata DOCOMO retains Milestone Brandcom as its OOH agency

By Bhawana Anand - September 27, 2014

The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles

JCDecaux India introduces digital media at KIA, Bangalore

By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

OLX converts unique used items into art

By Bhawana Anand - September 22, 2014

The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way

Laqshya Solutions rolls out TATA Goldplus high-decibel campaign

By Bhawana Anand - September 10, 2014

The OOH firm has used some 1,200 media units across 32 cities for the campaign

BMW India's 12-city Experience Tour kicks off in Chennai

By Bhawana Anand - September 08, 2014

The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course

EG Communications bags exclusive rights to wrap trains on 3 DMRC lines

By Bhawana Anand - September 08, 2014

EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process

Blackberry dials into youth at Malhar Festival

By Bhawana Anand - September 02, 2014

The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features