Uninor extensively promotes its low tariff STD plan

By Bhawana Anand - December 31, 2014

Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition

Fevicol bonds 30,000 woodworkers for community initiative

By Bhawana Anand - December 23, 2014

Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.

Jagran Solutions organises Life OK's'Mahakumbh' launch event in Varanasi

By Bhawana Anand - December 23, 2014

The show had an hour-long Ganga Puja and Ganga Aarti and performances by the cast and crew of'Mahakumbh' and an

Microsoft Lumia 730 grabs attention through OOH

By Bhawana Anand - December 23, 2014

Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.

JCDecaux India offers new OOH avenues at KIAB

By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

IndiaMART boards DMRC for an impactful OOH journey

By Bhawana Anand - December 19, 2014

IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'

By Bhawana Anand - December 17, 2014

The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.

Kinetic Worldwide India wins UTI MF OOH mandate

By Bhawana Anand - December 16, 2014

Kinetic has also executed two extensive UTI MF campaigns across multiple cities

SDMC invites bids for repair & maintenance of unipoles

By Bhawana Anand - December 16, 2014

Contract will be awarded for a period of three years with 10% enhancement in MLF for each year with no further extension

Vodafone targets large migrant population in Delhi NCR

By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

Aaj Tak rolls out innovative, cluster branding to promote'Agenda Aaj Tak'

By Bhawana Anand - December 11, 2014

The campaign, executed by Zenith Outdoor and Alakh Advertising and Publicity, features innovations on some 65-70 sites

VGN Developers goes outdoor in Chennai to showcase new project

By Bhawana Anand - December 09, 2014

Street talk agency handled the OOH duties

DMRC Train Wrap: Profitable or Not?

By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

Times OOH creates high impact displays for Home & Soul Infratech

By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

Commonfloor.com extends its TVC message through Cab-Advertising

By Bhawana Anand - November 28, 2014

The cabs have been branded outside and inside with brand name and tagline. For this campaign, 200 cabs have been rolled out in Delhi and Mumbai each.