Ridlr App goes outdoor to grow user base

By Bhawana Anand - May 14, 2015

Laqshya Media executed the campaign in Delhi

Skype dials into OOH to promote new offering among Indian audience

By Bhawana Anand - May 13, 2015

The campaign has been executed by Avenir Brand Connect.

CASHurDRIVE teams up with Crayons Advertising

By Bhawana Anand - May 13, 2015

CASHurDRIVE's will offer a bouquet OOH solutions including traditional OOH offerings to Crayons Advertising's clients

Daikin creates a cool connect via IPL

By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.

Amtex & Elasia take a ride on Mumbai Metro

By Bhawana Anand - May 07, 2015

The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation

CASHurDRIVE bats for Kings XI Punjab as official outdoor partner

By Bhawana Anand - May 05, 2015

The OOH solutions firm has bagged the rights for the second successive year

Diesel makes a splash at vantage points in Delhi

By Bhawana Anand - April 30, 2015

Diesel has reached out to highly-educated, fashion conscious youth in the 16-35 age group by executing the campaign on JCDecaux's CityLights media

Magicbricks reinforces local connect with tactical rollouts

By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Parle Products goes outdoor to make cities litter-free

By Bhawana Anand - April 27, 2015

Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign

Parle Agro carves a new look for Frooti

By Bhawana Anand - April 24, 2015

Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units

American Express promotes Jet Airways corporate card at Delhi airport

By Bhawana Anand - April 23, 2015

American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days

CASHurDRIVE bags exclusive rights for Meru Cabs advertising

By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

Vodafone creates a whole new experience for Delhi youth

By Bhawana Anand - April 20, 2015

The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges

Lenskart marches on Delhi roads to spread social message

By Bhawana Anand - April 20, 2015

Lenskart promotes eye donation in association with the Transgender and Transsexual community in Delhi. The activity was handled by DDB MudraMax.