Mercedes Benz GLA 45 AMG makes a statement at KIAB

By Bhawana Anand - August 20, 2015

The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.

OOH beeps loud on Ridlr's radar

By Bhawana Anand - July 08, 2015

Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy

99Acres.com looks to rebuild OOH presence

By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

Dhara goes big on OOH to promote'Kachi Ghani' brand

By Bhawana Anand - June 29, 2015

The one-month campaign was designed and executed by DDB MudraMax

Tata Communications wraps Heathrow Express

By Bhawana Anand - June 26, 2015

The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station

CaratLane marks a glittering presence in Indore

By Bhawana Anand - June 11, 2015

Laqshya Solutions executed the two-part campaign that included an eye-catching innovation

Times OOH showcases Mumbai Metro's 1st year of success

By Bhawana Anand - June 09, 2015

Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences

Kinetic India partners IHF to get smokers to'kick the butt'

By Bhawana Anand - June 09, 2015

Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune

Havas Media wins integrated media mandate of Arpita Agro

By Bhawana Anand - June 05, 2015

Havas will handle brands such as Skincare, Nimglo Glycrine, and Nimwash

TIMDAA gets ISO 27001 certification

By Bhawana Anand - June 02, 2015

As per international ISO norms, TIMDAA was examined and audited for 24 mandatory policies and 180 postulates

99acres.com all keyed up to deepen consumer connect

By Bhawana Anand - June 01, 2015

Span Communications designed and executed the multi-city campaign

Philips promotes juicer innovatively through street play

By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai

Goodricke positions Roasted in the vicinity of addas

By Bhawana Anand - May 28, 2015

Posterscope has executed the campaign in Kolkata

MobiKwik ignites consumer interest in mobile wallet

By Bhawana Anand - May 25, 2015

Havas Media Active planned and executed the brand's OOH campaign in 8 cities

Harpic makes an OOH splash with'twin' offerings

By Bhawana Anand - May 18, 2015

Pioneer Publicity has executed the brand campaign in Delhi, Mumbai & Kolkata