Uber cranks up branding at IGIA using a mix of digital & static formats

By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas

By Bhawana Anand - August 04, 2017

Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main

Orango Solutions wins media rights at Varanasi, Srinagar airports

By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.

G Sharath Chandra promoted as President of Times OOH / TIML

By Bhawana Anand - July 31, 2017

G Sharath Chandra Joined Times OOH group as a Chief Revenue Officer in 2012; he has been promoted as President as Arghya Chakravarty moves on.

Assam Tourism casts a spell on tourists with Ambubachi Mela promotion

By Bhawana Anand - July 21, 2017

Outreach Advertising planned and executed the massive campaign

Bulls Eye Media bags rights on Jaipur Metro media

By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

Pioneer Publicity wins media rights at Dehradun Airport

By Bhawana Anand - July 20, 2017

Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The contract is for a period of 10 years.

Vodafone inaugurates 1st Wi-Fi enabled BQS in Gurugram

By Bhawana Anand - July 19, 2017

The project was launched at HUDA City Centre bus stop in Gurugram; more such BQS to come up

Outreach Advertising wins ad rights at 8 Assam state bus terminals

By Bhawana Anand - July 17, 2017

The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

Godrej Nature's Basket fortifies its organic offering

By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights

By Bhawana Anand - July 13, 2017

Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets

Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

By Bhawana Anand - July 12, 2017

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.

World motor sport body FIA executes international OOH campaign on road safety

By Bhawana Anand - July 12, 2017

The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR