No half-way measures for Ishq FM when it comes to content

By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once

Kanpur OOH industry seeking extension of HC stay on media ban

By Bhawana Anand - September 12, 2017

The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry

Sharekhan by BNP Paribas checks into airports with investment advice

By Bhawana Anand - September 11, 2017

A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.

SOP v5.5 is a strong step to address payment issues: media owners

By Bhawana Anand - September 11, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move

Gurugram civic body assigns specific locations for political displays

By Bhawana Anand - September 08, 2017

The civic body will also swoop down on all unauthorised hoardings and banners put up in the city

Raymond looms large on OOH canvas in Kerala during Onam

By Bhawana Anand - September 08, 2017

The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups

Brands go big with promotions at Ganeshutsav mandal

By Bhawana Anand - September 07, 2017

A gamut of brands from different categories saw great value in building their presence at the large congregation points

Origins Advertising launches moving LED formats for semi-urban markets

By Bhawana Anand - September 06, 2017

The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

Agra civic body embattled with issue of mushrooming of unauthorised outdoor media

By Bhawana Anand - September 04, 2017

An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.

Punjab OOH players waiting expectantly for a new outdoor policy

By Bhawana Anand - September 01, 2017

Industry hopes the new policy will not increase the tax burden on the business

Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep

By Bhawana Anand - September 01, 2017

A competition for smart city projects will begin soon

Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport

By Bhawana Anand - September 01, 2017

The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH

Media owners cite viability issues concerning Railways’ Mumbai OOH Area package

By Bhawana Anand - August 31, 2017

On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues

Accor Hotels checks into Delhi airport

By Bhawana Anand - August 30, 2017

The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA

Large formats will once again embellish Mysuru cityscape

By Bhawana Anand - August 29, 2017

The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.