Atin OOH crafts unique green format at Pune airport

By Bhawana Anand - April 09, 2018

The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used for advertising displays

Agra media owners sees no reason in civic body’s steep ad tax target

By Bhawana Anand - April 05, 2018

At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

By Bhawana Anand - April 04, 2018

The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Times OOH initiates remote, real-time monitoring of BQS media lighting

By Bhawana Anand - March 31, 2018

The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.

AdOnMo facilitates contextual advertising on cab LED screens

By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab

Skrap finds ways to efficiently collect, recycle flex material

By Bhawana Anand - March 22, 2018

Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work

Vijaya OOH Media bags Kochi Metro train branding rights

By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

Bullseye Media surges ahead with Kochi Metro rights

By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

Metro media owners placing high premium on quality of formats

By Bhawana Anand - March 16, 2018

OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

SC restores Guju Ads’ rights on Juhu hoardings

By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Women outdoorians celebrate Women’s Day with zest

By Bhawana Anand - March 09, 2018

The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field

Futek Digital plans to expand network of screens

By Bhawana Anand - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Surat MC’s Rs 100cr ad tax target impractical, say media owners

By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation