Girish Menon cements foundation of OAC 2018

By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share

14th Outdoor Advertising Convention begins in Mumbai

By Bhawana Anand - July 27, 2018

The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers

#Heavytested TVS Tyres campaign to test OOH waters

By Bhawana Anand - July 25, 2018

The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers

SPACES unfolds superpowered HygroCotton offerings

By Bhawana Anand - July 24, 2018

The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi, Guwahati, Chandigarh, Ludhiana, parts of Kerala and Jammu

Sapphire Media Services bags media rights on DMRC Line 7

By Bhawana Anand - July 23, 2018

The company has acquired media rights at 31 stations on the Pink Line

Amazon intrigues consumers with artistic installations

By Bhawana Anand - July 20, 2018

Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros

eg. communications pioneers ‘activation space’ at DMRC stations

By Bhawana Anand - July 19, 2018

eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities

Lodha Group showcases ‘The Park’

By Bhawana Anand - July 17, 2018

The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences

Sigma Trade Wings forays into Ranchi market with major bqs media win

By Bhawana Anand - July 17, 2018

The company will construct 238 bqs in phases in the coming months; 79 will be built in the 1st phase

NGOs in Kerala reuse FIFA campaign flexes to give roof to the needy

By Bhawana Anand - July 13, 2018

Organisations like NSS, BDK, KSSP are collecting and channeling the flexes as material for house repair

Bullseye Media & Planet Outdoor partner to work together in Rajasthan

By Bhawana Anand - July 09, 2018

In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them

BVG’s OOH Media establishes domineering presence in Pune

By Bhawana Anand - July 05, 2018

The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others

Adidas engages football maniacs through interactive DOOH

By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

Century Group of Companies wins sole rights at Gaya Airport

By Bhawana Anand - June 26, 2018

The OOH firm will design, develop, operate and market the advertising opportunity in the entire estate of the airport for a period of 10 years

Hindustan Publicity bags SDMC Central Zone street furniture contract

By Bhawana Anand - June 25, 2018

The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them