Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!

By Bhawana Anand - January 04, 2021

Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention

OOH those exits & entries of 2020

By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

Campaigns that kept the OOH sheen alive in 2020

By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Indian OOH industry expects COVID19 vaccination to improve business prospects

By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

'TG specific campaigns will change the way people look at OOH’ Introline

By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

Hyderabad media owners take their protest to the OOH space

By Bhawana Anand - December 22, 2020

The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68

Charcoal Eats’ new appetizing campaign

By Bhawana Anand - December 21, 2020

The food chain brand has launched a month long campaign in Thane in association with The Media Ant

OOHMA partners with Chinese LED display manufacturer

By Bhawana Anand - December 18, 2020

OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India

Chandigarh gets its first roadside media

By Bhawana Anand - December 15, 2020

Creative Designer has installed informative FSUs with backlit LED modules and unipoles across the UT

Data to become ‘Constant Influence’ by 2030: WPP Report

By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Bhubaneswar MC reports INR 10 cr loss from outdoor media

By Bhawana Anand - November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

By Bhawana Anand - November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

Amazon creates stir with OOH innovation for Mirzapur 2 launch

By Bhawana Anand - November 11, 2020

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show

Goel TMT expands railway media portfolio for mass visibility

By Bhawana Anand - November 06, 2020

The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding