Athira Nair
OOH originated from the influence of theatres and circuses: Mohan Chandran
By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Unconventional solutions without restriction is the need of the hour
By Athira Nair - December 28, 2015
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.
Regulations can break clutter
By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Street Furniture is a growing opportunity in Kerala
By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Kerala is an emerging OOH destination for brands
By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Railway offers maximum reach for advertisements: Sudeesh V C
By Athira Nair - December 23, 2015
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face impact in trains, on platforms, and in waiting lounges.
Self-regulation is essential for the growth of industry: Varghese Thomas
By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
Outdoor is an industry and should be treated as such: Noomi Mehta
By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.
OOH is the cheapest medium to advertise: Chandramohanan
By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.
Being innovative creates impact and perception: Jayesh Yagnik
By Athira Nair - December 16, 2015
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.
ASICS unveils world's biggest Selfie Stick
By Athira Nair - November 25, 2015
The running shoe brand, ASICS came with a 90 foot tall selfie stick for the New York City Marathon that was fully operational at Gansevoort Plaza.
Kerala Advertising Industries Association celebrates silver jubilee
By Athira Nair - November 16, 2015
The aim of KAIA is to lead and unite a responsible outdoor advertising industry in Kerala that is committed to serving the needs of advertisers, consumers and the public.
Kerala Advertising Industries Association launch their official website
By Athira Nair - November 02, 2015
Providing all information about KAIA and its members, the association launched this website for the betterment of the association as well as its members.