Kinetic WW India has launched a state-of-the-art OOH planning tool – Aureus and a specialised airport division - Aviator
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India’s OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands
The Outdoor Advertising Association of Agra says the Agra Municipal Corporation’s decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms
The pole kiosk media lends itself to advertising by a whole gamut of national and local brands
The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.
According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development
Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.