The agency is in the process of planning various campaigns for McDonald’s using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Outdoor advertising expected to grow at 11.1% in 2016-17
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata
The 13th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2017 awards function will be organised at the same venue on July 29
Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently
Work on a BBMP skywalk has been stalled as it is coming up where the ramp of the proposed steel bridge is to be built. The skywalk was to come up between the War Memorial and Jawaharlal Nehru Planetarium.
Prior to joining Taproot Dentsu, Farah was General Manager – Planning at Cheil India
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.
6-7 FOBs coming up soon; the civic body had also called for tender for 80 FOBs/skywalks
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
Prakash Arts has adhered to the best structural and design standards in building this integrated public utility
Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns
As part of Indian Railways’ plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network
The OOH firm has wrested the exclusive rights to execute BJP campaigns in Mumbai and rest of Maharashtra